Create a press kit that will be sent to customers


Discussion Post

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

o Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: i) old people, ii) kids, iii) super rich people, iv) What celebrity would you have endorse your brand? Why?

o Create a press kit that will be sent to customers and the media announcing a new product launch.

o Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Create a press kit that will be sent to customers
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