Introduction to Advertising
Launching a new car assignment
Read article on NY Times
How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan By Stephen Williams
Assignment is to launch a new car
Choose a car brand
Create a new small SUV in the line
Create a positioning statement that captures the essence of the brand
Create a target audience
Create a name for your car using information in the article
Create a magazine print ad
Submit a two page paper describing your launch and the print ad.