Assignment:
Segmentation and Target Market - BMW
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
• No more than 2100 words
• Include for the selected company BMW
o demographic,
o psychographic,
o geographic, and
o behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.