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Create a positioning statement and motto

Assignment:

You will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand. Be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

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Marketing Management: Create a positioning statement and motto

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