Problem
The resulting data are fairly consistent among respondents, meaning that this particular target market segment is fairly homogenous in its perceptions of frozen pizzas. Therefore, you feel comfortable averaging responses. The results of the survey, with average responses rounded to the nearest whole number, are displayed below:
|
Attributes
|
Brand A
|
Brand B
|
Brand C
|
Brand D
|
Brand E
|
|
Nutrition
|
9
|
2
|
7
|
4
|
3
|
|
Price
|
5
|
5
|
5
|
5
|
5
|
|
Ingredients
|
9
|
2
|
7
|
4
|
3
|
|
Crust
|
3
|
7
|
1
|
9
|
2
|
Task
Create a perceptual map based on the survey results.