Create a metric based plan for building buy-in


Problem: Turmeric & Spice want you to survey all the spice importers in their business. You know that the average rate of response to email and electronic surveys is 30% and that T&S has 100 importers located around the world. Create a metric based plan for building buy-in from the importers so that you do get at least 30% (and hopefully greater) participation. The plan should include timing, building and delivering the survey, and analysis of the data. Your plan must add value to the organization through measurement and evaluation. It should be between 3 to 4 pages in length.

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