Create a marketing plan to increase enrollment in your school (i.e., College of Business at Washington State University).
Describe in more detail the SWOT analysis and four marketing mix elements that make up the plan.
Students should provide detail for the following elements of the marketing plan:
Business mission statement
Situation analysis (SWOT)
Internal strengths and weaknesses
External environmental opportunities and threats
Target market(s)
Marketing mix
Product/service strategies
Place/distribution strategies
Promotion strategies
Pricing strategies
Implementation, evaluation, and control