Assignment:
Create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country.
Leadership & Surviving A Financial Crisis by Richard Fuld & Kenneth Chenault
Suggested slide setup and number of slides (25 slides):
Title
Executive Summary
Company Overview
Strengths
Weaknesses
Opportunities (trends)
Threats
Marketing Plan Objectives
Segmentation
Target Market
Positioning Map
Product (features and benefits versus the competition)
Price (compared with competition)
Price Strategy
Promotional Strategy
Place Strategy
Brand Strategy
CSR Strategy
Ethical/Legal Factors
Financial Projections
Implementation Plan
Evaluation & Control Metrics
Conclusion
References
Other:
The following are requirements:
15-20 PowerPoint slides in the body of the presentation. Estimated page counts are listed above in each section.
Use APA format for references! Please use plenty of headings and sub-headings
Develop full paragraphs and full sentences.
Apply marketing models, theory, terminology, and concepts throughout the plan.
A minimum of 6 references