Assignment task:
Create a marketing plan about the elderly population, and propose a business that provides tech support and digital literacy training specifically tailored for them. This service will help them navigate the increasingly digital world with ease. SWOT & competitor analysis for your business • Please conduct a thorough SWOT (include all strengths, weaknesses, opportunities, and threats) analysis for your business, and a separate competitor analysis • If use a bullet point format, please elaborate on each point • Be sure to discuss your major or potential (i.e., at least two) competitors - what are their strengths and weaknesses?