Discuss the below:
Marketing Plan Assignment-Global and Financials/Control
• Global Opportunities
• Financial Analysis
• Measurement/Control
This section of the marketing plan will review potential global opportunities including the how, when, and where to take advantage of these opportunities. The financial analysis will discuss budgeting considerations, projected sales/profit patterns, and a break-even analysis. Finally, measurement/control should identify how you will measure the success of your marketing plan and marketing program. The key here is to include "measurable" goals.
Q: What is your opinion of this course? Did it meet your expectations? What suggestions can you offer for improvement of this course for future students?
Optional: In your textbook on (the Marketing Insight), "The Marketing CEO" discusses ten steps a CEO can take to create a market- and customer service-focused company. As described in number eight, give a description of your marketing plan (course project) and why it should be the "winning" plan.