Assignment:CREATING A BRAND
Research shows that chewing gum (or chewing anything) after a meal actually removes 85% of the plaque left over from a meal. Arguably, it's as good as brushing. That's impressive. But toothpaste also contains fluoride. Could a chewing gum contain fluoride?
Create a Fluoride Chewing Gum brand for America, addressing each of the 5 issues below. You have $20 million to launch the product.
1. Name the new brand of fluoride chewing gum.
2. Suggest the size and shape of the packaging. Describe (or show) how it looks.
3. Determine the target market (primary/secondary)
4. Recommend ways of promoting the product through advertising and PR.
5. Include at least two non-traditional advertising means for spreading the word.
Submit your work in at least two pages.