Assignment task:
Use the Market Type checklist in the The Startup Owner's Manual (p479) create a first hypothesis of the "beachhead" market type for a fitness tracker that uses PoseSonic technology will be operating in. The hypothesis will be a narrative that identifies your market type and indicates how you will position within your market. Answer the questions listed in the Positioning section for your chosen market type. New Product, Existing Market: Define the basis of competition. Who is driving the existing market? Who are the leading competitors? Do you have some advantage or appeal among any vertical or horizontal market segment? Redefine/Resegment in an Existing Market: Define the basis of the how you want to change the market. Who is driving the existing market you want to resegment? Who are the leading competitors? New Market: How will you create the market? Estimate the cost of market creation.