Surveying the Competition
You are asked to develop a departmental report that analyzes the key competitors in your market. You will need to take the following steps:
a. Identify the major competitors in your market.
b. Gather information on their companies, their sales, and the features of their products.
c. Organize your data so it can be easily sorted and filtered.
d. Analyze the trends in the marketplace and predict future direction of growth.
e. Create a final report and presentation to deliver to the department heads. Identify what software products you would use to complete each of these tasks. How would you use them, and how would they work together to support your efforts?