Problem: Plan/Create a Marketing Campaign
With the objective to convert 25,000 small businesses that are current Instagram Business advertisers to using InstagramStories in a six month campaign plan. Your challenge is to create a direct and digital marketing strategy to achieve the above objective with a total marketing budget of £155,000.
We would like you to create a campaign plan that utilises key on and offline channels to convert 25,000 current Instagram business users in the UK. Your campaign must have a clear creative idea and be data driven (including a clear way to measure progress and impact). Please also consider the implications of the recent GDPR legislation in the UK.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.