Problem
i. Explain what a contingency table is and discuss how it is useful in marketing communication research.
ii. Create a contingency table with sex (male/female/or other) as an independent variable and select any dependent variable that has to do with either advertising, marketing, or public relations. The total number of your respondents is 400. The total number of responses must add up.
Imagine that you have collected the data from surveys; you need to transfer them into a data file that can be analyzed.