Assignment task:
The Jamaica Pegasus Hotel is currently planning to undergo a transformational change for the year 2025/2026 regarding their infrastructure, products and services, staffing and customer experience. To facilitate this process, management has hired a team of marketing consultants to construct a strategic marketing plan to help direct the changes they want to implement.
Students are required to assume the role of the marketing consultants and create a comprehensive strategic marketing plan that would assist the Jamaica Pegasus Hotel in their endeavors to bring about transformational change in their organization.
Instructions:
An introduction, a strategic market analysis and a competitor analysis for the above