Homework
Instructions
Choose a product/service (not the same one you are using for the project (marketing plan). Answer the following questions:
I. Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
II. Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
III. What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.