Create a company name for your company


Problem

Suppose you own a clothing store in a large city.

Part A

a) Create a company name for your company.
b) Write a mission statement
c) Develop three goals for your company.

Part B

Your company has many corporate clients, but growth has slowed somewhat. Some long-term employees are getting discouraged, but you feel that there might be a way to make technology work in your favor. Use your imagination and do a SWOT analysis that has at least one strength, one weakness, one opportunity, and one threat your business faces.

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Marketing Management: Create a company name for your company
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