Homework: Marketing Communication and Brand Strategy
Purpose of homework
This homework is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.
Resources: Marketing Plan and Outline
Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies list below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Situational Analysis:
• Vision , Mission, Strategic objectives, Values
• Strengths/Weaknesses
• Competitor's Strengths/Weaknesses
• Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
• Creating a Brand Image
• Maintaining Brand Image
• Branding Concerns
• Promotion/Integrated Marketing Communication
• Advertising Strategy/Objectives
• Push and Pull
• Media Strategy
• Advertising Execution
• Public Relations/Strategies
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.