Problem
Create a BCG matrix and place the primary product lines/brands in the matrix. Label the market share and market growth axis values based on your research. If your firm has a large portfolio, select one brand to illustrate each major division. Summarize your findings and discuss how marketing should allocate resources based on your analysis.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.