Cpare and contrast the methodologies used by interbrand
Compare and contrast the methodologies used by Interbrand (www.interbrand.com) and Brand (www.brandz.com) to determine brand value. Explain why there is a discrepancy in the rankings from these two companies.
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compare and contrast the methodologies used by interbrand wwwinterbrandcom and brand wwwbrandzcom to determine brand
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