Country-by-country advertising campaign
Problem: What factors influence a country-by-country advertising campaign? How would advertising change a negative perception of the product's country of origin?
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What factors influence a country-by-country advertising campaign? How would advertising change a negative perception of the product's country of origin?
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Given the increasing fragmentation of society, and an apparent desire for greater individuality among consumers, are current scientific methods of analysis and segmentation a short-sighted oversimplification?
How would time differences, language barriers, cultural differences, and distribution hinder a U.S. company's competitiveness in the foreign market?
Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your message.
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