Country analysis and political risk
Country analysis could use tools for example PEST factors in order to strategically analyse countries.
| Political   risk   Political risk is the risk that government   or political action will affect the value and position of an organisation. Financial   or other risk that a nations government changes its policies and procedures for   example potential loss arising from a change in government policy regarding   trade barriers such as foreign exchange controls, import quotas or tariffs. | 
Public policy of government can make and break companies and markets, because of its opaqueness and intangible nature it is frequently ignored ormisunderstoodby organisations.