Could shake shack be accused of greenwashing, Other Management

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Could shake shack be accused of greenwashing

Problem: Shake Shack: Can an Enlightened Burger Company Steer Away from Beef

1. What is happening in Shake Shack's marketing environment?

2. Could Shake Shack be accused of Greenwashing?

3. Should Shake Shack now focus on alternative meat sources?

4. What marketing strategy and tactics should Shake Shack focus on today? (Case time)

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Other Management: Could shake shack be accused of greenwashing

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Other Management: Could shake shack be accused of greenwashing

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