Assignment:
There are always costs associated with imitating resources and capabilities. Fully explain how/why socially complex resources and capabilities are costly to duplicate by competitors. In fact, these types of resources and capabilities might not be able to be duplicated at all. Additionally, discuss how possessing these unique resources and capabilities can specifically translate into a positive impact on performance. Which performance measures (offer two) would you assess and why? It might be easier for you to answer this question if you incorporate specific examples of socially complex resources and capabilities in your responses.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.