Question 1:
Provide the reasons which justify the inclusion of Customer Service as an element of Service Marketing mix.
Question 2:
With reference to a named commercial bank describe the key steps in creating a customer Service Strategy.
Question 3:
What do you understand by cost-plus pricing method? Why is its application specifically problematic in service industries?
Question 4:
Discuss and describe the factors which might influence the pricing of the service like that of domestic cleaning services.
Question 5:
Propose the most appropriate pricing strategy for a new service provider in field of domestic cleaning services?