Cost Percentage of Deaths at 70 mph $20 80% $50 60% $70 30% $150 10% $500 5% You are members of a research and development department of a corporation that produces child car-safety seats. How much in your estimation would you be willing to pay for a car seat? How much, therefore, is the life of your child worth to you? How are utilitarian principles at work in this exercise? How much are you willing to pay for product safety?