Cost of acquisition and the cost of retention
Question:
Why is it important to know the differences between the cost of acquisition and the cost of retention? How does that cost differ consumer to consumer? How may it differ by industry?
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Were there any contingency plans or options that should have been anticipated or used for this strategy?
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Why is it important to know the differences between the cost of acquisition and the cost of retention? How does that cost differ consumer to consumer?
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