Assignment:
Q1. Describe the correlation between social status (or prestige) and income. Which is a more useful segmentation variable? Discuss.
Q2. Which status-related variable – occupation, education or income – is the most appropriate segmentation base for: (a) expensive holidays, (b) opera subscriptions, (c) magazine subscriptions, (d) fat-free foods, (e) personal computers, (f) pocket-size mobile phones and (g) health clubs?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.