Corporate culture are the beliefs and behaviors that determine how a company’s employees and management interact. Employee engagement is a workplace approach that results in employees that are committed to organizational goals and motivated to contribute to organizational success. Around 70% of employees remain disengaged, suggesting that any efforts in these arena is a waste of time. Explain how companies can address culture and employee engagement and prove that these efforts make sense strategically and financially. Give an example of one company that has been effective and once company that has been ineffective.