Create a nine (9) slide PowerPoint Presentation in which you: example each slide in the outline.
Provide a title slide (as indicated in the format requirements below) followed by a slide with an introduction to your presentation.
Summarize your response to each of the criteria in Assignment - one (1) slide per criterion, for a total of seven (7) slides.
Provide a summary slide which addresses key points of your paper.
Narrate each slide, using a microphone, and indicate what you would say if you were actually presenting in front of an audience.
Format the PowerPoint presentation with headings on each slide and three to four (3-4) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away.
Coca Cola
Coca Cola is a multinational corporation that manufactures beverages. It also engages in retailing and marketing non-alcoholic beverages, syrups and concentrates. It was founded in 1886 and operates in more than 200 countries in the world. The company makes over 1.7 billion servings daily. The company has its headquarters located in Atlanta, Georgia in the United States. It mainly uses franchises as distribution systems. The company only produces syrup concentrates that are then distributed to bottlers throughout the world. The company is also among the listed companies at the NYSE and part of Russell 1000 Growth Stock Index as well as S&P 500 Index .Coca Cola Company produces more than 500 brands. It has also made other soft drinks such as Tab and diet coke, which are diet drinks. Tab was developed using Saccharin as a substitute to sugar in 1963 and is still being sold to date. In 1990s, the company realised a growing consumer interest in more healthy drinks and it responded by introducing brands that were non-carbonated that included flavoured tea Nestie, minute maid juices, Powerade, Dasani water and Fruitopia fruit drink. Due to increased popularity of non-carbonated drinks, Coca Cola introduced low-carbohydrate diets such as C2 Cola. C2 contained low food energy and was introduced in the market in 2004 (Asongu, 2007).
Code of conduct in Coca Cola
Coca Cola believes that by treating employees with care and respect is a fundamental part of the overall quality assurance program. The company addresses the employee's welfare issues by supporting policies that make workers free from cruelty, abuse and neglect. Ensuring there is communication ensures that the people are enlightened on the ethical standards that are required from them. Coca Cola engages in charity, altruism and philanthropic activities, which are legitimate aspects of CSR. It balances the needs of the stakeholders with its needs to make profits and to reward its shareholders well. Coca Cola has one of the biggest frameworks when it comes to corporate social responsibility. The company has ensured their social behaviour by having a board of directors who are responsible for keeping the Coca Cola standards guaranteed to their stakeholders. It has a corporate social responsibility department, global environmental council, quality assurance board and sustainable supply steering committee. It has created a code of conduct for suppliers, which makes the supplier lives and works under the company's code (D' Silva & Turner, 2012).
They are accountable in that they offer training programmes and ensure respect for diversity in the work environment. It is promoted through concrete collaboration and development of long-term solutions for poor workers. It has established the treatment of animals program, product safety, and health at restaurants, employment practices, which shows it, is accountable for corporate social responsibility. It has community programs like helping the handicapped, youth sports, community programmes all that show it is responsible and accountable for CSR (D ‘Silva & Turner, 2012).
Red Bull
They give employers and those consuming their products a chance to use their talents and passion in manner that they can develop themselves and be of importance to their country. Sponsored contests the brand promotes through celebrity, videos and videogames and a tagline that says it all; "Red Bull gives you wings." the product is made of caffeine or carbonated drink made primarily from caffeine. They have been active in sports through selection of top quality athlete's portfolio and they use their athletes globally. They are trying to improve the highly credible athletes program they started. This they do through ensuring that the sports personalities they have chosen are creative and relevant in whatever tasks they are assigned (Houck, 2006).
Pepsi
This company has committed themselves towards enriching the welfare of communities around them in a manner that they communicate the values to every inside party and to others such as suppliers and distributors. Some of the values that companies extend to customers are such as sponsoring charity events or making advertisements on behalf of the community. Through this, they have been able to build strong loyalty to their customers (Mieth, 2007).
Technique That Ensure the Code of Conduct Remains the Same
Coca-cola marketers have to take responsibilities of their products and on the decisions, they make in marketing. Health issues that have been raised against Coca Cola products are that the beverages have much sugar, which is not healthy for human. They also argue that they contain gases and preservatives that pose danger to consumers. It is difficult to give such information to customers especially the products that have many substitutes from competitors. If customers were to be given such information, they would revert to substitute products (Rendtorff, 2009).
Technological Innovations
Soft drinks industry is a low technology industry. However, creation of a new product with the best blend is actually a science. Technology in the company is mostly applied in packaging. Coca Cola Company nearly subcontracts nearly all its packaging to bottling partners. It is estimated that about 83% of all its units are manufactured and distributed by bottling companies with which they are partners. This shows that the company has to maintain good relation with bottling companies. If the company fails to support the bottling companies in pricing and advertising, increase in cost of making the packages may increase the need to increase prices of Coca Cola's products (Paetzold, 2009).
Advancement in technology has increased access to Coca Cola products. It has increased the availability of the products to consumers. The company introduced vending machines that are used in most of its markets all over the world. Improvement in technology has also led to introduction of such products as Diet Coke and Cherry Coke. Technology also occurs in packaging whereby new attractive styles and designs are introduced. There are introduction of recyclable bottles and non-refillable ones. This shows that the company needs to invest in technology in order to remain relevant and to block avenues of more competitors from joining the market (Rendtorff, 2009).
Sustainability Issues
Governments and consumers are increasingly becoming conscious about public health. Obesity is one of the disorders that are connected to the soft drinks industry. Since health is a social factor, the company was inspired to produce products such as Diet Coke and Zero calorie soft drinks. Young individuals are known to value their physique most; the company introduced such products in order to address the plight of the group. Some studies also revealed that individuals within the age bracket of 37-55 are also highly concerned with nutrition. Such social changes will affect the demand for the company's products and is an opportunity to venture into a new product line (Paetzold, 2009).
One of the best ways that Coca Cola Company can use to balance the plights of both the customers and company is by engaging in social responsibility. Most companies act in such a way that they benefit from the community, which forms their customers, and they also give back to the society. Some writers have explained marketing as the mirror of the organization. This means that any issues that arise between customers or the public and the company, marketing must appear. Companies in modern times have realized the value and power that is contained in engaging in social responsibility (Paetzold, 2009).
Corporate Citizenship Efforts
Coca Cola Company can also use environmentalism as a strategy of marketing. This is a phenomenon where businesses and other agencies such as government improve the environment. Coca Cola can engage in environmental sustainability such as pollution prevention. Preventing pollution may not only be done in the come but also to other areas within the surrounding region. The company can offer advice to the surrounding community on the methodology they could use to prevent environmental pollution. Environmentalism is also an element of social responsibility (Paetzold, 2009).