Assignment task:
Situation: You are writing to someone outside of your company. You are trying to convince them to hire your company to do digital marketing. You don't know who specifically will be reading your email, but you know it is a senior marketing advisor. You can assume that the person you are emailing has extensive business knowledge and experience with marketing. "Bad" Email: Hey, what's up? Not sure who is reading this email, but if you could make sure it gets to someone important who makes decisions about marketing, that would be great. So anyways, I'm writing this email to persuade you to switch to our marketing company. We've done some great work and I think we could help you out - I've been hearing that your company has been struggling lately and that your current marketing agency isn't any good at their job. Don't get stuck with them out of some misplaced sense of loyalty. Loyalty in business is a sure-fire way to get left behind! I know you guys primarily work with custom kitchen builds and some other home renovation projects. If I'm being honest, I haven't fully looked at your catalogue of services. But that doesn't really matter: what you guys do is in high demand right now and I can sell whatever it is specifically that you are doing. You can give me the details when you email or call me back. If you aren't already familiar with our work - which, I mean, if you are in charge of marketing and any good at your job you should be ‚ get in touch and I'll send over a few samples. 'Till Soon, Jim Smith