Solved: Conventional approach of knowing product features-benefits, Marketing Management

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Conventional approach of knowing product features-benefits

Problem:

Sales people need to be thoroughly knowledgeable about the product or service they sell. All sales training programs emphasize the importance of product knowledge; however, in this article certain additional aspects of product knowledge have been identified that go beyond the conventional approach of knowing the product features and benefits.

Please discuss this.

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Marketing Management: Conventional approach of knowing product features-benefits

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Solution Preview :

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Marketing Management: Conventional approach of knowing product features-benefits

Reference No:- TGS02029272

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