Solved: Control phase of the strategic marketing process, Marketing Management

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Control phase of the strategic marketing process

Problem:

Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into place, and why?

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Marketing Management: Control phase of the strategic marketing process

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