1. Contribution margin is the difference between
a. selling price and fixed cost per unit.
b. purchase price and variable cost per unit.
c. purchase price and fixed cost per unit.
d. selling price and variable cost per unit.
2. A business plan should illustrate
a. the desires of competitors.
b. the projected needs of the new business.
c. changes in their borrowing practices
d. the current status of a related enterprise.