Problem 1. What aspects of customer service have contributed to Amazon.com's success?
Problem 2. What are the differences in the purchasing experience between buying a book at Amazon.com and at a Barnes & Noble brick-and-mortar store?
Problem 3. What problems arose when Amazon.com expanded its offerings to products other than books?
These are to help me complete my case Amazon.com case study.
This is from the Consumer Behavior and Marketing strategies book. J. Paul Peter and Jerry C. Olson.