Contrast the study of consumer behavior from the


1. The international organization for which you work employs approximately 180 expatriates based in Africa, Asia and Europe. As a cost-cutting exercise, the organization is considering setting up virtual global teams using ICT. What do you think will be the main communication issues associated with this initiative?

2. Contrast the study of consumer behavior from the perspective of consumer demographic and consumer lifestyles.

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Operation Management: Contrast the study of consumer behavior from the
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