Contrast the proper planning and sales techniques, Marketing Management

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Contrast the proper planning and sales techniques

Problem

a) Contrast the proper planning and sales techniques for a straight rebuy, modified rebuy, and new buy situation.

b) Define and compare each along with at least two differences in terms of the time and effort the salesperson would invest in each scenario.

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Marketing Management: Contrast the proper planning and sales techniques

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Marketing Management: Contrast the proper planning and sales techniques

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