Choose two hotel brands to use as the base of your assignment and analysis.
– Briefly describe each brand
– Compare and contrast the brands from a business perspective (as if you are considering opening a hotel under that brand or offering consulting services to someone considering opening a hotel). Consider how their fees and franchising works, market position, development process, corporate culture / values, management foundation, and resources available as a franchisee (revenue management, sales/marketing, training) and what the brand is looking for from someone looking to buy-in.
– Describe and explain two new trends these brands have been starting to implement in the last 2 years. Are they using these trends to gain competitive advantage, adapt to changing markets, be more cost effective or conserve resources?
– Based on research and course/program knowledge what would be another trend these hotel brands should consider that they are not doing now? Explain the trend and why you chose it.
– Based on your analysis, research and course content – what are some advantages and disadvantages of choosing a branded/chain hotel over an independent hotel?
1.Briefly describe each brand
A. https://www.hiltonworldwide.com/portfolio/hilton/
B. vision, mission, and values
https://www.hiltonworldwide.com/about/mission/
2. Fees and franchising works
Hilton Worldwide Exceeds Adjusted EBITDA Guidance for Fourth Quarter and Full Year 2014; Optimistic about 2015
https://www.hospitalitynet.org/news/4069110.html
Hilton Hotels & Resorts Franchise Cost & Fees
https://www.franchisedirect.com/travelfranchises/hilton-hotels-resorts-franchise-08360/ufoc/
3. market position (on page 19)
https://www.hiltonworldwide.com/assets/presentations/GlobalWebB2B_DevContent_Hilton_072911.pdf
4.Development process
https://www.hiltonworldwide.com/development/regions/north-america/united-states/delaware/hilton-hotels-and-resorts/development-process.html
5.Corporate culture / values
https://www.hiltonworldwide.com/about/mission/
6.resources available as a franchisee (revenue management, sales/marketing, training)
https://www.managementservices.hilton.com/en/what-we-manage-for-your-business/
7.what the brand is looking for from someone looking to buy-in
Hilton Hotels & Resorts Franchise Cost & Fees(obligations and restrictions)
https://www.franchisedirect.com/travelfranchises/hilton-hotels-resorts-franchise-08360/ufoc/
8. New Trends About Hilton:
A. Hilton Sees Filling Rooms on Weekends as New Trend
https://skift.com/2014/10/31/hilton-sees-filling-rooms-on-weekends-as-new-trend/
B. .Hilton will soon turn your smartphone into your hotel room key
https://www.digitaltrends.com/mobile/hilton-will-soon-turn-smartphone-room-key/