Discussion:
Review the Case Study Demand for Gas Guzzlers and discuss below:
1. Contrast internal versus external secondary data sources.
2. Utilizing this resource, as well as other secondary data, compile information about recent trends in SUV purchases. Report what you learned, and forecast whether SUV sales are likely to recover or if sales will continue to decline.
3. From the standpoint of an automobile company, what sources of information discussed in Chapter 6 offer relevant secondary data?
4. Are there any ethical implications of a company utilizing either internal or external secondary data?
Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines
1. From the standpoin t of an auto mob ile company, what sources of information in this chapter offer relevant secondary data?
2. Suggest two or three other sources of data that might be of interest to auto companies interested in forecasting demand.
3. Online or at your library, look for information about recent trends in SlN purchases. Report what you learned and fore cast whether SlN sales are likely to recover or continu e their decline.What role do gas prices play in your forecast?