Solved: Continuous innovation-dynamically continuous innovation, Marketing Management

Continuous innovation-dynamically continuous innovation

Question 1: Describe two (2) groups that serve as aspiration reference groups for you. In what ways have they influenced your consumption pattern? Explain your answer.

Question 2: Identify a recent (a) continuous innovation, (b) dynamically continuous innovation, and (c) discontinuous innovation. Justify your selections.

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Marketing Management: Continuous innovation-dynamically continuous innovation

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