Assignment:
contemporary issue in international marketing
Each group will choose any one of the following contemporary issue in international marketing, write a report and presentation will be in a group.
1. Cross-cultural communication
2. Direct and interactive marketing
3. E-marketing
4. Marketing analytics
5. Product and Innovation management
6. Strategic Environment Sustainability
Criteria for report:
a. Meaning of the concept
b. Example of the concept implemented in any organization.
c. How it is implemented?
d. Conclusion: Consequences of it implementation.
• The Report should be properly formatted
o Font: Times New Roman, Font Size 12
o Line Spacing: 1.5
o Page Borders: 1" each margin on the left and right sides