Consumer or product-which is important
Problem 1: Which is more important, the consumer or the product? Explain in detail.
Problem 2: Do consumers drive the development of products, or do products drive consumer behavior? Explain in detail.
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Select an appropriate special event to support a sales promotion for a local upscale specialty food store.
Please share with the class your ideas for an effective product promotion.
Introduce learners to some of the basic functionality of Microsoft Project.
What is the "right" price to charge for a product or service. Pick one of these two philosophies and defend it in your response.
Question: How does geographical location affect a company's selection of distribution channels?
Consider what your findings suggest about differences between ancient Chinese and ancient Greek culture.
Question: What stage in the PLC is the internet? Provide a PLC characteristic, product example.
Run the "Channel Development and Pricing" simulation, keeping the following questions in mind:
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