Question: 1. Describe the steps involved in the marketing process.
2. Consumer goods and services are generally classified into four specific categories. What are the four categories, and how do they differ? Illustrate by giving examples of products that are often included in each category.
3. What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.
4. Identify the advantages and disadvantages of newspapers and TV as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?