Consumer behavior why do we buy what we, Operation Management

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Consumer behavior why do we buy what we

Consumer Behavior: Why do we buy what we buy? (Explain forces/motives that drive us to pick a certain brand for example, and not merely "to satisfy a need" or 'because it's the cheapest alternative").

Please respond in 150 words or more. Answer needed asap.

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Operation Management: Consumer behavior why do we buy what we

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