Consumer behavior in different countries-product attributes


1. Explain why an international firm would actively seek a strategic alliance with their suppliers. How does this approach differ from strategic flexibility?

2. Explain the relationship between consumer behavior in different countries and product attributes.

3. Discuss the strategic value of personnel training and development. What are the implications for the MNC?

4. Describe what you believe to be best practices for recruiting, selecting, training, appraising, and rewarding employees in MNCs

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Business Management: Consumer behavior in different countries-product attributes
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