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Consumer advertising-an emotional appeal or rational appeal

Problem 1: Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal.

Problem 2: Please share an example of a consumer product or service that relies on:

a) an emotional advertising appeal

b) a rational advertising appeal

Problem 3: Why do you think the appeals in 2a and 2b were used for the product examples you gave?

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Marketing Management: Consumer advertising-an emotional appeal or rational appeal

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Marketing Management: Consumer advertising-an emotional appeal or rational appeal

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