Construct a strategic marketing plan objective: To develop an understanding of the steps involved in creating a strategic Marketing plan. This includes creating a viable mission statement, measurable goals, and a strategy to successfully attain the goals. Assignment Description: 1. Mission Statement a. Who Does Your Company Serve? b. How Large is the Target Market? c. What is the Scope of the Product Line and Services Offered? d. What Effect Does your Business Have on the Consumers? e. How do you want the world to think of you? 2. Measurable Goals a. Profit b. Return on Sales in a Period of Time c. Market Share Objective d. Customer Satisfaction 3. Strategy to Complete the Goals a. How do you plan to enter each marketplace? b. Share the Marketing Mix (Product, Price, Place, Promotion) for each of the markets? c. What is the product development budget for each market?