Construct a perceptual map that plots avenue


Problem: Construct a perceptual map that plots Avenue On 3 and three (3) of its competitors on two perception attributes of your group's decision. You should justify your mapping with evidence drawn from the case or desktop research. Possible perception attributes can be drawn from theories covered in MKT351 material, including brand personality dimensions, perceived value, perceived quality, store images, service quality dimensions, company images, etc. You must justify your choice of competitors and perception attributes. You will also need to do some desktop research to summarize the imagery of your chosen competitors.

 

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