Task: To deliver an effective media plan, you need to tell and present a consistent story. To ensure consistency across the organization, you need to create a communications guide or handbook. The organization's staff will need to be trained on using the handbook, and management must endorse and enforce it.
The answer I need to provide must include:
Guidelines for sales promotion items (coupons, premiums, hats, clocks, cups, etc.)
Guidelines for call center automatic answer and staff answer
Guidelines for press releases
Any other pertinent information that would be useful to staff